Promotion…What’s the Best Approach?

There are a variety of ways to promote your business…There’s direct mail (door hangers, postcards, newsletters), there’s promotion via email (eNewsletters, ePostcards)…There’s promotion through one’s website…through a blog…and there’s that good old fashioned person-to-person networking.

Designer Mouse Graphic Design is a great resource for the development of your direct mail materials whether printed or electronic. Keep us in mind when it’s time to promote your business; and remember…you need to continually remind clients and potential clients that you’re there to provide!

LeTip of Orange is a great resource for networking. This organization provides a consistent, weekly opportunity to develop relationships with local businesses within your community and to share with others what you have to offer.

To answer my original question…What’s the best approach to promotion? Well I believe all of the options listed are important. Some people need that hard copy of a newsletter in their hand in order to retain the information…For others, that one-to-one conversation where you can put a face to the name and product is the only way to go.

When deciding where to direct your promotion dollars, think about the variety of options and how people gather their data…A membership in LeTip of Orange provides resources for all forms of promotion…direct mail, electronic media as well as that face-to-face relationship.

JUST BETWEEN US

GOOD IRON GOOD PEOPLE - Make it happen for you and your clients. Referring associates, friends and clients to a business can be a nerve racking process. How many times have you raved about a restaurant or service only to have your colleague disappointed? I for one used to be very skittish about referrals. I felt personally responsible if my referral performed poorly or my friends had a less than stellar experience.

LE TIP has been a breath of fresh air - Now I feel like an elite Concierge at a five star establishment. So far, every client I have sent to a Le Tip member’s business and those I have used personally have been top notch. Best of all, if something hasn’t gone as expected, it is always taken care of. In a recent survey of consumers, 89% said attitude and responsiveness of the contractor was more important than price!

LEARN WHAT SETS US APART – We owe it to each other to learn what makes each member special- We can refer with confidence. I do not expect you to be an iron expert – that’s my job. I look forward to discussing important steps in selecting a great contractor. I hope my contracting and ornamental iron knowledge will be a great resource. Let’s keep on learning how we can all look good and be the “go to” person for our clients.

See you all bright and early Wednesday the 17th !

Robin Bradley, B.O.M. Design/ Bradley Ornamental Metal