Promotion…What’s the Best Approach?

There are a variety of ways to promote your business…There’s direct mail (door hangers, postcards, newsletters), there’s promotion via email (eNewsletters, ePostcards)…There’s promotion through one’s website…through a blog…and there’s that good old fashioned person-to-person networking.

Designer Mouse Graphic Design is a great resource for the development of your direct mail materials whether printed or electronic. Keep us in mind when it’s time to promote your business; and remember…you need to continually remind clients and potential clients that you’re there to provide!

LeTip of Orange is a great resource for networking. This organization provides a consistent, weekly opportunity to develop relationships with local businesses within your community and to share with others what you have to offer.

To answer my original question…What’s the best approach to promotion? Well I believe all of the options listed are important. Some people need that hard copy of a newsletter in their hand in order to retain the information…For others, that one-to-one conversation where you can put a face to the name and product is the only way to go.

When deciding where to direct your promotion dollars, think about the variety of options and how people gather their data…A membership in LeTip of Orange provides resources for all forms of promotion…direct mail, electronic media as well as that face-to-face relationship.